An enterprise platform for business intelligence, data applications, and embedded analytics.

Looker is a tool that helps you explore, share, and visualize your company’s data so that you can make better business decisions. 

Looker gives you the tools to power a multitude of data experiences, from modern business intelligence and embedded analytics to workflow integrations and custom data apps. Regardless of where your data resides, Looker offers a unified surface to access the truest, most up-to-date version of your company’s data. And with data integrated into users’ daily workflows, organizations can extract value from their data at web scales.

Graphic of computer monitor with charts and graphs and map of USA

Integrated end-to-end multicloud platform

Connect, analyze, and visualize data across Google Cloud, Azure, AWS, on-premises databases, or ISV SaaS applications with equal ease at high scale, with the reliability and trust of Google Cloud.

common data model graph

Common data model over all your data

Operationalize BI for everyone with powerful data modeling that abstracts the underlying data complexity at any scale and helps to create a common data model for the entire organization.

Customized report graph using embedded analytics

Embedded data experiences

Embed analytics anywhere with rapid time to value and full customization with Powered by Looker. Customize the look and feel of your data experiences. Robust APIs, SDKs, and a library of popular integrations put you in control.

graphic report for augmented analytics

Augmented analytics

Augment business intelligence from Looker with leading-edge artificial intelligence, machine learning, and advanced analytics capabilities built into Google Cloud Platform.

Interactive data visualization using data-centric apps

Tailored data applications

Create collaborative, data-centric apps for teams—from supply chain logistics to sales to support—across industries with interactive data visualizations and embedded machine learning.

The technology behind Looker

In-database architecture

Leverage the power of modern data warehouse technologies and speed up queries for greater scale

Get a complete view of your data without moving any of it into the application layer

Query the database in real time so data is always accurate and fresh

Semantic layer versioning

Centralize all your business rules for trusted access to all your company’s data

Separate business logic from physical data; reliably apply consistent definitions across KPIs

Work with trusted, reliable data at any skill level

APIs for data

Access 110% API coverage for core service functionality

Give product builders the tools they need to accelerate data application development and deliver any data experience 

Use purpose-built applications, templated data models, and visualization plug-ins

Integrations to power data experiences

Looker integrates seamlessly into business workflows, embeds into third-party systems, and enables companies to build their own data applications; all while delivering world-class business intelligence capabilities. The design of Looker helps unlock the value of all your data by unlocking the full value of your database. Looker queries the database directly – whether that’s BigQuery, Redshift, Snowflake, Oracle, or others – and quickly returns the results through your medium of choice. Looker helps organizations deliver impact through data experiences that fit the way people work. 

Diagram of data flow from sources through Google Cloud products: credit card point of sale through Pub/Sub, Dataflow and BigQuery; machine log files through Data Fusion, Cloud Storage and Dataproc; web click stream through BigQuery Streaming API and BigQuery; Google Marketing Platform ad spend through BigQuery DTS and BigQuery ML; and ecommerce inventory through Cloud SQL. All flow, in addition to data from other clouds, on-premises, and SaaS data sources, into Looker Platform for Security, Authentication, Git Version control, Semantic Data Model (LookML), Solution Accelerators (Blocks), and Looker API. Flow moves into Developer SDKs, Build with data, and Looker UI and Data activation/Data delivery


Looker pricing is customized for you, and is designed to fit businesses large and small. Looker’s pricing specialists work directly with you to ensure the ideal pricing structure for your business. Learn more about Looker pricing.

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